About Us: beyond the environment

The Hyper Health Store by U-Earth, a brand made of people.

We help people unlock their full mental and physical potential using a suite of biotech products powered by nature. 

And behind every product, blog article, question answered, there is a real person with a mission: becoming the best version of yourself.


At U-Earth, our people drive us forward. We take care of our team’s wellbeing through health initiatives, life insurance, training opportunities, career development and benefits.


As U-Earth Store helps to fund U-Earth and its fight against air pollution, your purchase provides individuals with a basic human need: making clean air a human right for all.


We support our communities by sourcing and purchasing from local suppliers and champion underrepresented groups through our female leadership and number of female employees (64%).

U-earth biotech

Our core mission

U-Earth was born to make clean air a human right by creating Pure Air Zones around the world. We are air quality biotech experts, using concentrated nature in the form of friendly bacteria and enzymes to naturally capture and destroy air pollutants of every kind. This is why Air Quality and air pollution are always at the center of our products.

Are you the kind of person that wants to change the wolrd and does not wait for others to do it for them? Well then you are part of the U-Team as well.

Click here to explore a new, possibile, world.

join us

Become a U-Activist

Are you the kind of person that wants to change the world and does not wait for others to do it for them? Well then you are part of the U-Team as well. Believe it or not you can change the way the world is breathing with a click.

Download the Pure Air Zone APP and start shaping the world around you!

You will be able to control the air quality of the city you are living in and get rewarded for every action you will make to make the world a better place.

Some of Our Initiatives

  • #1 We use DHL Go Green express services to offset shipping emissions globally.
  • #2 We use recycled materials in our products, and the impact is validated by third-parties.
  • #3 We participate in sustainable projects around the world to support local communities and facilitate carbon offsetting.
  • #4 We reinvest our profits sold from this store’s products into U-Earth's wider mission of making clean air a human right for all.

Every Purchase Has a Purpose

All of this is underpinned by a wider ambition: each purchase with U-Earth Store has a purpose as it contributes to a company on a mission to help the planet with all provisions completely reinvested back into the Pure Air Zone project.

The Inspiration

For years the world has had to learn how to adapt during tricky times. Now, there are constant changes that put continued pressure on our overall health. And while genes play an important role in understanding our own health, our behaviour and environment heavily impacts it, too. To succeed, it’s imperative that people put their wellbeing first and protect themselves from within. 

By combining a team of biotechnology and epigenetic experts to leverage cutting edge R&D, U-Earth has found a way to help people unleash their power and be the best version of themselves. 

The Mission

What started with a mission to provide clean air for all through an ecosystem of air purifying products soon shifted to protect people on the go with U-Mask. Having seen first-hand how our environments can affect us in every way, U-Earth decided to extend its offering to give people a full range of health living-related products. 

U-Earth Store is built on the principle of hyper health, which is guided by three main pillars: 

• Hyper natural ingredients

• Hyper performance

• Hyper sustainability

To uphold these pillars, all the products from the U-Earth Store share a common set of features: attention to design, biotechnology, premium quality ingredients and respect for the environment.


The planet is in trouble. We all need to act now, collectively, to save it. Every person and business can play its part to create a positive impact.

At the U-Earth Store, we have one mission that underpins everything we do: enable prosperity by empowering companies' and people's transformation for the good of the Earth.

Everything created at the U-Earth Store is made with this mission in mind, helping our customers become the best they can be while respecting the planet at every stage of the product life cycle.

But this isn’t enough to ensure complete neutrality. We also invest your purchase back into the business to fund U-Earth’s mission: making clean air a human right, and working with projects that fund stronger communities, clean energy and a greener earth.

Which SDGs Does U-Earth Align With?

U-Earth Store

How U-Helped in 2020

Want to know how 'U-Helped' in 2020? We created a series of images to show just how much good you did by buying U-Mask. From raising money for numerous charities...