Join the Slow Fashion Movement
Every year, over 4 million tons of clothing ends up in landfills across Europe.
But what if you could change that and stand up for the planet?
Made From Garbage
Each garment in the collection is made using a blend of recycled organic cotton and raw organic cotton with a small percentage of recycled polyester added to the hoodies.
This minimises emission, chemical and water use and helps to divert tons of fabric and plastic waste away from landfills.
Tee for a Tree
Pollution hates trees. So, we’re planting more
For every garment sold, we’ll plant one tree, meaning each purchase will trigger a measurable action for good and create an even bigger environmental impact.
Rewrite the Rules
Sustainability and style have no gender. That’s why these garments are unisex.
We made this collection to allow anyone to spread awareness in a planet-positive way, without being held back by gender norms.
So no matter who you are, you can make a statement in comfortable clothing that suits you (and your radical beliefs).
Made By You
We asked 5000 of our VIU community to co-create a new sustainable product with us and asked what statement they wanted to make to stand for change.
The chosen slogans were the most popular answers – so we made it happen.
How Your Purchase Helps the Planet
Every kilo of recycled yarn saves…
Complete The Story