Nootropics: The Smart Drugs You’re Already Taking

Posted by U-Earth Store on

We’re all familiar with the concept of self-care, but when was the last time you thought about brain care? The idea of a supplement that can enhance your brain power and health might strike you as sci-fi fantasy, but from ancient medicines to our modern day lives, humans have been harnessing natural nootropics for thousands of years. 

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Today, around a third of the world’s population takes a daily nootropic. It wakes you up, boosts alertness, and can lift your mood. Of course, we’re talking about caffeine.

But the world of cognitive enhancers extends well beyond your coffee cup – from mental clarity to improved memory, the possibilities of nootropics are exciting and vast. We’re here to take you through the basics. 


What Are Nootropics? 

Put simply, a nootropic is anything that helps improve cognitive function and wellness. Whether it’s memory, alertness, motivation or mood, all of these things could be naturally boosted by nootropics. It makes sense then that they’re often referred to as ‘smart drugs’.

The name was first coined back in 1972 by Dr. Corneliu E. Giurgea, and stems from the Greek ‘nóos’, meaning mind, and ‘tropéō’, meaning to turn or bend. Mind bending, quite literally. 

A common use for nootropics is to ease and manage symptoms of neurodivergent conditions such as ADHD or Dyslexia, but they can be beneficial to a wide range of people – students lacking attention span and focus, professionals experiencing brain fog or athletes seeking stamina and motivation. 

While some nootropic supplements are synthetic and lab-produced, the Hyper-U supplement is completely natural, vegan and non-GMO. Each ingredient is rigorously sourced, tested and dosed by expert researchers to create a powerful formula with next-level benefits.

So, What Are The Benefits of Nootropics?

The cognitive benefits of nootropics are many, here are the ones we think you should know about. 

They enhance your energy

We’ve already mentioned caffeine, the poster boy for energy uplift, but there are better, longer-term solutions for keeping energy levels in check. For instance, rhodiola rosea, one of Hyper-U’s core ingredients. But more on that later. 


They improve your memory

Find yourself forgetting things on the regular? Nootropics have the potential to support short-term memory and may even slow brain ageing and cognitive decline. 


They fine-tune your focus

Nootropics can help you maintain laser sharp focus – ideal for completing the most complex (to the most mundane) tasks.


They alleviate anxiety

Our brain isn’t wired for our modern existence, it’s no surprise that stress and anxiety can get in the way daily. Nootropics can offer some much needed zen with their mood-boosting, stress-reducing capabilities.

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How Do Nootropics Work? 

Since the brain is such a complex organ, it follows that nootropics work in equally complex ways. So we’ll keep it simple. 

They boost blood flow

By activating circulation and improving blood flow to the brain, nootropics allow more neural nutrients in and more neurotoxins out – this could potentially boost brain regeneration, a process also known as neurogenesis.


They nourish our neurotransmitters

Nootropics can optimise cell-to-cell connection and communication by supporting our neurotransmitters. The main thing you need to know? Healthy neurotransmitters = healthy brain. 


They ride our brainwaves

Certain nootropics can alter and enhance our brain waves, the effects of which depend on the specific waves targeted. For example, Beta waves are associated with concentration and focus, while Alpha waves are concerned with relaxation and anxiety release. 

7 Types of Nootropics

Now let’s get specific. There are more than 100 potentially nootropic substances out there, ranging from essential vitamins and minerals to medicinal herbs, but we’ll tell you about seven natural wonders to watch. 

1.  Rhodiola rosea

Used for centuries in traditional medicines, this perennial flowering plant has adaptogenic properties that work to combat stress, boost your mood and up your energy levels. All good reasons why it’s one of Hyper-U’s main ingredients.

2. B-Vitamins

As well as supporting brain chemistry and all-round cognitive function, optimal levels of vitamins B6, B9 and B12 can increase alertness, relieve stress, and enhance your energy. We can get B vitamins naturally from our diets, but some people benefit from additional supplementation. 

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3. Lion's Mane Mushrooms

Named after their distinctive, mane-like appearance, these mushrooms are a nutritional powerhouse. They contain chemical substances that are known to accelerate the growth of brain cells.

4. Amino acids 

These are just as essential as B vitamins to our cognitive function. There are 20 types of amino acids, each with a different part to play in our overall brain health – from enabling cell-to-cell connection to boosting mental energy. Hyper-U is formulated with 17 of these crucial compounds.

5. Choline

Neither a vitamin nor a mineral, this is a nutrient so essential that simple brain functions such as movement, memory or even thought wouldn’t be possible without it. 

6. Maritime Pine Bark Extract

Derived from the bark of French Maritime Pine Trees, this powerful extract contains proanthocyanidin, an antioxidant that boasts brain health benefits such as improved vascular function and working memory capability

7. Phospholipids

Since the brain is made up of 60% fats - or lipids - phospholipids have an especially important role to play in the growth and repair of healthy brain cell membranes, and encourage optimal cognitive processes.

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Let’s Unlock Your Potential

Meet Hyper-U, our expert formula that harnesses the nootropic benefits of three impressive, naturally-derived ingredients

  • RodioX2 - our 10x more bioavailable rhodiola rosea
  • Spiralox - a type of organic spirulina grown in the Sardinian Blue Zone
  • Phycocyanin - an antioxidant, anti-inflammatory pigment-protein found in blue green algae

Each capsule contains intense concentrations of brain-nourishing nutrients, dosed with precision to boost your performance, enhance your focus and improve your mood. Ready to get to know your best self? Hyper-U is waiting. 

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